Let's create a rule that will pause ad sets, that have conversions but the cost per conversion (CPA or CAC) is too high.
1. Select items to pause
Select your ad account and under Scope select ad sets that the rule will pause.
2. Check the number of conversions
The 1st condition checks whether an ad set has at least 1 conversion, otherwise its CPA will be equal to zero. You don't need to change anything in this condition, keep the same setup as on the screenshot below.
3. Set minimal spend
In the 2nd condition set the minimal spend after which the rule starts acting. If you don't have this number in your head, just enter either:
– the double of what you have in your 0 conversions rule
– or 2-3 CPAs
4. Set your max CPA
In the 3rd condition edit your CPA value
You're all set! Now set the rule live.