Increase budget if CPA < X
Let's scale! We'll increase the budget by 20% once a day before noon if an ad set is profitable.
Masha Favorskaya avatar
Written by Masha Favorskaya
Updated over a week ago

1. Select ad sets to scale

Select your ad account and under Scope select ad sets which budgets the rule will increase.


If you want the scope of the rule to exclude ad sets that have not been active for a long time, you can add a filter based on the metric to make sure such ad sets are not activated. For example, Ad set metrics Impressions in the Last 30 days > 0

This way, the rule will not match ad sets if the collective count of impressions over the last 30 days is 0.

2. Set scaling strategy

This rule will increase an ad set's budget by 20% once a day. If you prefer a different strategy, this is where you set it.


3. Set a minimal number of conversions

Edit 1st condition: set a minimum number of conversions. Be careful of setting this number too low. A couple of conversions may not be enough to be sure that an ad set is a solid candidate for scaling.

4. Set CPA value

Edit 2nd condition: enter your desired CPA.

5. Set the timeframe & check your timezone

The 3rd condition prevents the rule from increasing the budget after 12 p.m. You can change the time or delete the condition if you don't need it.

You're all set! Now set the rule live โœ…


For more guidance check out our video course on the automated rules. Learn how to manage the budgets automatically in the video below:ย 

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