When creating Automated rule you need to apply it to certain campaigns, ad sets or ads and filter objects accurately as these settings largely define the results you get. Let's take a closer look at Rule applies to section.
Click on Select items and a new window will pop up where you can select all items to be affected.
Step 1. Start with setting up Facebook ad account and defining general level of objects the rule affects: it can be Ad account, Campaigns, Ad sets or Ads level.
Step 2. To narrow selection and take a certain group of objects on the level you picked, go down to Selection method. There are 2 options here:
Select specific items. It implies manual selection of particular items from the list on the right side. Tick a checkbox for all items to be accounted by the rule.
Note: First level is always the highest: campaigns. Open specific campaign to pick underlying ad sets or ads.
- Selection filter. An alternate way (and much more advanced, we highly recommend to use this one) is Selection filter. It allows filtering objects by its name, status (active/paused) or delivery status so you can separate out groups of objects based on their status or text contained in their names. You can add multiple filter conditions to customize selection more specifically. On the screenshot below the rule will be applied to all ads placed in active ad sets if their parent campaigns contain word Reveal.
Hopefully this short guide helps to get more insight on how you can apply a rule to your ads. If you have questions or comments, hit us with them in the chat (click on the bubble in the bottom right corner).