About the integration
With the new iOS 14 update, the Facebook pixel has lost some of its power due to privacy regulations. Instead, one needs to collect user data through different third-party tools. One of these tools is Hyros, which is a hyper-accurate service that one can use to track conversions and tailor ad campaigns. And we are now happy to announce that Revealbot has integrated with Hyros! 😍
How do I connect my Hyros account to Revealbot?
1. First things first, you will need to find your API key in Hyros. Please go to the Settings and copy the API key from the Profile tab:
2. Next, you will need to connect Hyros to your Revealbot account using the API Key. Please go to the Hyros tile on the Integrations page under the Attribution section, enter your API key and click Connect:
Well done 🥳 You are now ready to start building the automated rules based on data you get from Hyros!
Hyros metrics in Facebook Rules
Now you can select the Hyros metrics in the list of metrics when setting up a rule. Please use the dropdown to pick the desired event:
Please keep in mind that Hyros metrics can be used only in rules on the Ad set and Ads level in the Scope section. For now, they are available for Facebook automation rules only.
Please note that the rules will use Inbound Currency that you configured in Hyros. If you would like the rules to use a different currency, please adjust your Inbound Currency setting in Hyros accordingly.
You can also change the attribution model for Hyros metrics at the bottom of the rule builder: Show Attribution Settings -> Integration settings. The available options are: Last click (default), First click, Scientific (1,5,10,15,30 days)
Hyros data in Custom Metrics
You can also create custom metrics based on the Hyros metrics and use them further in your Facebook automated rules. Set the custom metric right from the rule builder or from the Assets section on the left sidebar:
Moreover, it's possible to combine Hyros metrics with other types of metrics to create an even more customized formula that works for you:
See Hyros metrics in Logs
After setting the rule with the Hyros metric live, you can track its activity and make sure everything is working as you planned.
Please open the rule logs in order to see the value of the custom metric during the completed checks, monitor how many ad sets or ads were affected by the rule and check which conditions in your rule were met and which weren't:
To learn more about setting up custom metrics, please check out our article on How to create a Custom metric in the Help Centre.
If you face any difficulties setting up your Hyros integration, feel free to contact our team in Intercom chat or at email@example.com. We'd be happy to help ;)