All Collections
Top Audiences and Top Creatives
Top Audiences: Timeframe setting explained
Top Audiences: Timeframe setting explained

Learn details about the Timeframe setting to get more value from your reports

Alsu avatar
Written by Alsu
Updated over a week ago

The Timeframe setting in Top Audiences reports is a powerful tool that allows you to track your ad performance over a period of time. You can gain valuable insights into what's working and what's not and make informed decisions about how to optimize your ads for success.

Timeframe section of the report provides the following options:

1. Select a suitable timeframe from the dropdown list:

You can also enable Custom dates to select a custom period:

2. Compare against a previous period by selecting one of the predefined options with a single click:

Note: If you go with the Compare periods option, the chosen periods may intersect, i.e. the metric values for the Last 30 day period will include the numbers from Last 90 days

The reports are now even more customizable. You can sort the results by timeframe or by percent change by clicking the gear icon located in the top right corner of the report. This allows you to:

  • Gain a better understanding of how your audiences perform dynamically. You can see the relative performance change in percents and absolute figures.

  • Filter the report by timeframe for more precision.

And that's it! If you face any difficulties with the timeframe settings, feel free to contact our team in Intercom chat or at We'd be happy to help ;)

Did this answer your question?