Common ways to use automated rules

These articles provide several examples of popular rules. You can use your personal performance goals and expertise about your business to choose specific metrics and actions that make sense for…

8 articles in this collection
Written by Masha Favorskaya

Facebook Ads

Pause ad set if 0 purchases

Edit the rule called Example: Pause ad set if 0 conversions.

Written by Masha Favorskaya
Updated over a week ago

Pause ad set if CPA > X

Edit the rule called Example: Pause ad set if CPA > X.

Written by Masha Favorskaya
Updated over a week ago

Increase budget if CPA < X

Let's scale! We'll increase the budget by 20% once a day before noon if an ad set is profitable.

Written by Masha Favorskaya
Updated over a week ago

Unpause ad set if CPA < X

Let's set up a rule that will unpause ad sets if their CPA goes below your maximum value. Such rules are also called 'safety net'.

Written by Masha Favorskaya
Updated over a week ago

Restart ad sets at 12 a.m.

A popular marketing strategy is to relaunch paused ad sets at midnight.

Written by Masha Favorskaya
Updated over a week ago

Google Ads

Pause low-performing ads or keywords

Based on the number of conversions and the cost per conversion

Written by Masha Favorskaya
Updated over a week ago

Bid scheduling

e.g., a higher bid during certain hours of the day

Written by Masha Favorskaya
Updated over a week ago

Pause campaigns that have spent a certain budget partway through the month

Though you can control a campaign's cost using its daily budget, you may also wish to limit its monthly spend.

Written by Masha Favorskaya
Updated over a week ago