Automated rules

Set the rules and have Revealbot manage your ads for you

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32 articles in this collection
Written by Iskander Musaev, Artur, Masha Favorskaya and 5 others

Creating automated rules

Learn how to set rules and conditions for your ads to make Revealbot automatically start/pause campaigns, increase/decrease bids and budgets

Written by Iskander Musaev
Updated over a week ago

How to apply a rule at specific level?

Apply the rules to the right ads, ad sets or campaigns

Written by Anastasia
Updated over a week ago

Estimated match in rules. What does it mean?

Learn how the filters work and affect the items matched by the rule

Written by Aigul
Updated over a week ago

Timezones and schedules explained

Learn about timezones and schedule settings, what they affect and how they correlate

Written by Anna
Updated over a week ago

Frequency and custom schedule. What's the difference?

Learn about setting the frequency and custom schedule in the automation rules

Written by Alsu
Updated over a week ago

Rules schedule and tasks frequency limit. What's the difference?

Written by Alla
Updated over a week ago

Can I use my custom conversions in rules?

Syncing custom conversions

Written by Alla
Updated over a week ago

Ranking conditions explained

Written by Anastasia
Updated over a week ago

Rules Examples

Pause type rules

Learn how and when to make Revealbot pause your campaigns automatically

Written by Iskander Musaev
Updated over a week ago

Start type rules

Learn how to make Revealbot start your campaigns at best times automatically

Written by Iskander Musaev
Updated over a week ago

Pause and start at a specific time

Written by Anastasia
Updated over a week ago

Restart ad sets that were paused yesterday

Written by Alla
Updated over a week ago

Increase Budget type rules

Learn how to increase budgets for best performing ads to drive more conversions automatically

Written by Iskander Musaev
Updated over a week ago

Duplicate ad set with delayed start

Written by Anastasia
Updated over a week ago

Ranking examples

Written by Anastasia
Updated over a week ago

Advanced tips for automated rules

Learn about ad set duplication, metric comparison, hours since creation metric, scheduling budgets for the whole week and more

Written by Artur
Updated over a week ago

Common ways to use Facebook Ads automated rules

Pause ad set if 0 purchases

Written by Masha Favorskaya
Updated over a week ago

Pause ad set if CPA > X

Written by Masha Favorskaya
Updated over a week ago

Increase budget if CPA < X

Let's scale! We'll increase the budget by 20% once a day before noon if an ad set is profitable.

Written by Masha Favorskaya
Updated over a week ago

Unpause ad set if CPA < X

Let's set up a rule that will unpause ad sets if their CPA goes below your maximum value. Such rules are also called 'safety net'.

Written by Masha Favorskaya
Updated over a week ago

Restart ad sets at 12 a.m.

A popular marketing strategy is to relaunch paused ad sets at midnight.

Written by Masha Favorskaya
Updated over a week ago

Common ways to use Google Ads automated rules

Pause low-performing ads or keywords

Based on the number of conversions and the cost per conversion

Written by Masha Favorskaya
Updated over a week ago

Bid scheduling

e.g., a higher bid during certain hours of the day

Written by Masha Favorskaya
Updated over a week ago

Pause campaigns that have spent a certain budget partway through the month

Though you can control a campaign's cost using its daily budget, you may also wish to limit its monthly spend.

Written by Masha Favorskaya
Updated over a week ago

Troubleshooting

How to read rules logs?

Track rules activity, make sure everything is working as you planned and if it's not - find out why!

Written by Artur
Updated over a week ago

Why campaign/ad set/ad was paused when it's supposed to be live (and vice versa)?

Written by Anastasia
Updated over a week ago

Why do I see different metrics in Ads Manager and in Revealbot rule logs?

Written by Alla
Updated over a week ago

FAQ

Explaining attribution window setting

Written by Alla
Updated over a week ago

How do I set a rule to run once?

Written by Alla
Updated over a week ago

Do the ads copies keep the engagement of original ads?

Written by Artur
Updated over a week ago

Are Google metrics updated with delays?

Written by Anastasia
Updated over a week ago

Facebook bidding strategies

Written by Anastasia
Updated over a week ago